As India is reeling under the impact of the COVID second wave, thousands of lives are being lost on a daily basis. There is a critical need for oxygen and medical equipment in hospitals and COVID care centres. Many lives can be saved if medicines and equipment are made available on time.
InCred, one of India’s leading fintech firms, has launched a donation campaign ‘Breathe India Initiative’ for supporting the supply of medical equipment and oxygen as the second wave of coronavirus grips the country.
InCred have collaborated with IAHV – The Art of Living and Hemkunt Foundation for the initiative.
Talking about the donation campaign Breathe India initiative, Kamlesh Dangi – Group Head , Human Resources said, “We are contributing funds to NGOs that are actively supplying medicines and equipment to fight the second COVID-19 wave. We intend to divert our corporate-social responsibility funds to this life saving cause.”
“We have even launched comprehensive social media campaigns to encourage more people to donate for the cause,” Kamlesh Dangi added.
The fintech platform encouraged employees, customers, and partners through a social media campaign to contribute to the donation program. Maximum contribution is given by employees for the cause
NGOs such as The Art of Living and Hemkunt Foundation have been at the forefront of supplying oxygen cylinders and other medical equipment to the COVID-19 positive patients amid the ongoing shortage. The load of the second wave of coronavirus cases has brought together many organizations to help people sail through the crisis.